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Detail

Lawler, Louise
McCollum, Allan
For Presentation and Display: Ideal Settings
1983 - 1984
Object description 100 hydrostone objects, bases, stage lights, gels, template, projection
Object category sculpture
Material
Plaster object: hydrostone, dye
Technique
Plaster object: casting
Dimensions
Objekt: height: 320 cm, width: 548 cm, depth: 380 cm, height: 17,8 cm, width: 17,8 cm, depth: 6,2 cm
Detailmaß: height: 140 cm, width: 300 cm, depth: 330 cm
Gewicht: weight: 2,5 kg
Year of acquisition 2015
Inventory number ÖL-Stg 445/0
Creditline mumok - Museum moderner Kunst Stiftung Ludwig Wien, Leihgabe der Österreichischen Ludwig-Stiftung
Further information about the person Lawler, Louise [GND] | McCollum, Allan [GND]

Louise Lawler and Allan McCollum’s joint work of 1984 is an ironic allusion to the gallery as the scene of the exchange of art as commodity. The work celebrates the “ideal setting,” with around a hundred objects made of Hydrocal gypsum arranged on a stage with blue and pink lighting in the Diane Brown Gallery, objects that the artists signified as “frames.” These were copies of objects that are usually used to facilitate the presentation of artworks, such as plinths for sculptures. “$200” was projected onto the wall above the ensemble, denoting the commodity value of this work. With this presentation Lawler and McCollum challenged the gallery with its own function as an “arena of display” by theatrically exaggerating the tricks a gallery might use to present art in the best possible light.