Without a film there are no opening titles. This is not true in the reverse, so the logic of the format. The design of film titles involves the most diverse design approaches, film interests and disinterests, conventions, divisions of responsibilities, hierarchies of production, and time-based techniques, all of which make up a form that has to be reinvented afresh as it depends on the parameters of each new production. Even if there are some “classics”, emblematic solutions, “typical” approaches and run-of-the-mill standards, instead of a history of film titles we can only look at recurring patterns. This video compilation is aimed as a survey of the interfaces between significance, genre specific approaches, idiosyncratic interests, average consumer knowledge, selective research, and the demands of the market. As a possible “Best of …” version of a genre that as such does not exist. (Program announcement Depot Vienna, 1997).
Dorit Margreiter, Mathias Poledna, Heimo Zobernig, Film Titel Video, 1997, 90 min
Presented by Dorit Margreiter & Heimo Zobernig
Dorit Margreiter lives in Vienna. Exhibitions (selection): Broken Sequence, Stampa, Basel (2015); Performing Histories, MoMA, New York (2012); Description, Museo Nacional Centro de Arte Reina Sofía, Madrid (2011); Austrian Pavilion, La Biennale di Venezia (2009).
Mathias Poledna lives in Los Angeles. Exhibitions (selection): The Renaissance Society, Chicago (2014); What is to come has already arrived, Centro Andaluz de Arte Contemporáneo, Sevilla (2014); Austrian Pavilion, La Biennale di Venezia (2013); Secession, Vienna (2013).
Heimo Zobernig lives in Vienna. Exhibitions and prizes (selection): Austrian Pavilion, La Biennale di Venezia (2015); Mudam, Luxemburg, and Kestnergesellschaft, Hanover (2014); Palacio de Velázquez, Museo Reina Sofía, Madrid (2013); Austrian Friedrich Kiesler Prize for Architecture and Art, Vienna (2010).